Marketing Specialist

Who We Are:

We are Boogie Board, makers of best-selling reusable writing and creativity products. Boogie Board is owned by Kent Displays, the global leader in reflective bistable cholesteric liquid crystal display technology. Over the last decade, Boogie Board products have redefined writing and drawing for both adults and kids—selling millions of reusable writing and creativity products in 40 countries worldwide. Our team is passionate about helping our consumers play, create, learn, live, and work better.

Build your career with a company that creates cool products, gives back to the community, and offers a friendly, diverse, innovative, inclusive culture.

We are currently seeking a Marketing Specialist to help drive brand awareness and sales of our innovative product.

Job Summary:

The Marketing Specialist will collaborate with members of the marketing team to help develop and execute the marketing goals and strategies around existing and new products. This role will manage content calendars and support and write copy and content for internal and external communication channels that include email, social media, marketing collateral, and our website.

Duties and Responsibilities:

• Support Marketing Communications Manager in driving brand awareness and sales across all sales channels for Business-to-Consumer (B2C) and Business-to-Business (B2B) verticals.
• Develop and maintain a social media content calendar, drive content creation with graphic design team, create captions, and utilize hashtag strategy.
• Utilize social media management system to schedule posts, as well as engage with and respond to social community.
• Execute trade shows across all sales verticals including education, healthcare, promotions, gaming, and more.
• Implement an email marketing plan for B2C and B2B verticals, as well as internal communications, and drive content creation with the graphic design team.
• Work closely with the retail, B2B, and e-commerce sales teams to develop and support their sales strategies and outreach efforts.
• Support corporate initiatives for both Boogie Board, our product brand, and Kent Displays, Inc., our parent technology corporation.
• Performs other related duties as assigned by management.

Qualifications:

• Four-year degree, preferably in a marketing or communications discipline, required.
• Minimum of 1 years of experience in a marketing role preferred
• Excellent writing skills required
• Understanding of digital marketing tools and best practices (Social media, email, website development and SEO) required
• Strong team building and collaboration skills required
• Strong project management skills required
• Ability to travel up to 10% required
• Stable work history

If this sounds like what you’re looking for, then please send your information to Kyle Smith (ksmith@kentdisplays.com). Kent Displays is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

COVID-19 considerations:
Applicants will be required to have started or have documentation of completion of COVID-19 vaccinations prior to the first day of employment.