Celebrities and Boogie Board Raise Awareness for ALS
It is well documented that within the first 2 years of those diagnosed with ALS will lose their ability to speak. It is also well documented that many victims with ALS prefer to use Boogie Board eWriters as their primary means to communicate. Yesterday, we were present at one of the largest ALS awareness walks in the world. We were not only present, but a key sponsor of the event and a key sponsor of Team Nanci. Boogie Board also sold Jot 8.5s on-site and gave 100% of the proceeds to the ALS Foundation.
Why Team Nanci?
Nanci Ryder is one of the most sought after publicists in Hollywood. In 2014 she was diagnosed with ALS. For 2 years she lived with a Boogie Board to communicate. Once we found that out, we contacted her. She immediately invited us to be a major part of her team. A team FULL of celebrities she represents. To give you an idea of how fast this disease destroys the body…when we reached out to her 2 months ago she was able to type an email back to us. At the event yesterday she was in phase 3 of this disease and had already lost most of her faculties. Just last year she walked in this event and now she is in a wheel chair with 2 nurses. There are 4 stages of ALS. Once diagnosed a victim is given four years to live.
On a positive note, the support and passion of those involved to rid this disease was something to behold. Not to mention the amount of celebrities that already knew about Boogie Board because of their relationship with Nanci Ryder.
Below are some pictures from the event. The A List celebrities who were present and interacted with our products were Renne Zellweger, Reese Witherspoon, Courtney Cox and Jennifer Garner.